In the 2008 election for presidency, candidate Barack Obama used a wide variety of campaigning tools which eventually led him to victory. A common symbol Obama used during his campaign was a sun rising (see picture at right), and this symbol will continue to represent him throughout his time in office and beyond. Through Peirce’s study in semiotics, one can assume that this symbol is now directly associated with Obama, regardless that it looks or says nothing about him.
The silhouette of the symbol is an O, which alludes to the O in Obama. The rising sun represents a new day, or for America, a new beginning. Obama’s intention for the design was to evoke a sense of renewal and suggest a rebirth of America and its policies. The color used in the design was obviously red, white, and blue; although Obama’s logo used a lighter blue and a brighter red which makes the design look more playful and fresh.
In order to create unity, the symbol plays with continuity. The blue sky and the red land form a perfect circle, the eye is “carried smoothly from one form to another” making the overall shape of the design look cohesive (Design Basics, 38). The negative space in the logo ties the design together, as well creates the effect of the sun and gives dimension to the land. The red and white stripes, which allude to the stripes on the American flag, appear to extend through the design and continue effortlessly onto the white background.
Overall, Obama’s symbol ties together the American flag and the idea of a new beginning. Together, these two suggestions create a visual reference to Obama’s ideas about change.
The silhouette of the symbol is an O, which alludes to the O in Obama. The rising sun represents a new day, or for America, a new beginning. Obama’s intention for the design was to evoke a sense of renewal and suggest a rebirth of America and its policies. The color used in the design was obviously red, white, and blue; although Obama’s logo used a lighter blue and a brighter red which makes the design look more playful and fresh.
In order to create unity, the symbol plays with continuity. The blue sky and the red land form a perfect circle, the eye is “carried smoothly from one form to another” making the overall shape of the design look cohesive (Design Basics, 38). The negative space in the logo ties the design together, as well creates the effect of the sun and gives dimension to the land. The red and white stripes, which allude to the stripes on the American flag, appear to extend through the design and continue effortlessly onto the white background.
Overall, Obama’s symbol ties together the American flag and the idea of a new beginning. Together, these two suggestions create a visual reference to Obama’s ideas about change.
No comments:
Post a Comment