In the film Objectified, director Gary Hustwit reveals the designer’s role in the relationship between humans and industrial mass production. Although the goal of industrial design is mass production, designers invest a lot of time in making sure a product is ideal for the consumer. Designers from companies all over the world discuss the thinking and process it takes for them to create a successful product.
Objectified specifically takes a look at the design process for items that are used in our everyday lives; objects one would never think were so thoughtfully designed. The film shows how a simple object such as a potato peeler is intensely researched and thought out to maximize the products utility. The designers discuss their inspiration (in this case a bike handle) as well as the steps taken in order to simply make a prototype. One designer states that “good design is as little design as possible,” the practical objects that we use regularly are designed for simplicity and efficiency, not for show.
Objectified portrays Apple as an ideal company who “takes design seriously.” Apple products are resourcefully made and are sustainable for mass production. Apple’s straightforward design is also economically practical because it efficiently uses almost all of its parts. Along with having incredible consumer friendly products, Apple is able to use its resources wisely.
When looking at design overall, Objectified evaluates the form, symbolism and context of a product. Objectified helps society understand how even the most minuscule of objects is carefully designed for a purpose.
Objectified specifically takes a look at the design process for items that are used in our everyday lives; objects one would never think were so thoughtfully designed. The film shows how a simple object such as a potato peeler is intensely researched and thought out to maximize the products utility. The designers discuss their inspiration (in this case a bike handle) as well as the steps taken in order to simply make a prototype. One designer states that “good design is as little design as possible,” the practical objects that we use regularly are designed for simplicity and efficiency, not for show.
Objectified portrays Apple as an ideal company who “takes design seriously.” Apple products are resourcefully made and are sustainable for mass production. Apple’s straightforward design is also economically practical because it efficiently uses almost all of its parts. Along with having incredible consumer friendly products, Apple is able to use its resources wisely.
When looking at design overall, Objectified evaluates the form, symbolism and context of a product. Objectified helps society understand how even the most minuscule of objects is carefully designed for a purpose.
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