Sunday, October 11, 2009

Design of a Fine Wine?


Upon visiting Moraga’s Amaroma Restaurant, one can see the enormous display of wine bottles that take up an entire wall of shelving. How is a person to pick a wine when there are over two hundred options, all fair priced and all said to be delicious? The answer is simple, the label.

The physical presentation of the wine bottle is almost as important as the wine itself. A great label draws the eyes attention to that particular bottle, making the wine more prominent than the hundreds around it. Color and logo play an important role in acquiring awareness. For instance, “Seven Daughters” uses bright colored circles against a clean white background to attract attention to the wine. Amongst many other bottles, “Seven Daughters” bold yet simple label stands out, and therefore is more likely to be tried by consumers. Because the bottle is appealing to the eye, it becomes appealing to the appetite. Just like Sam I Am will not eat eggs just because they are green in Dr. Seuss’s “Green Eggs and Ham,” most consumers will not try something if it is not aesthetically pleasing. The design of a wine label plays a huge factor when people are deciding between wines.

The outside design of the bottle is just as important as grapes on the inside!

No comments:

Post a Comment